Diversify Your PPC Portfolio!

When I posted my May earnings I also blogged about how I would like to move away from Facebook. In reaction to that I got this interesting comment:

â€œWhy are you trying to move AWAY from FB? …. Looks like you’re having a good amount of success with it.â€

First of all I should reword what I meant by â€œmoving away from Facebookâ€. Iâ€™m not going stop advertising on Facebook as It provides me with some good income BUT Iâ€™m going to try and balance out my earnings by spending more time working on search campaigns while using my Facebook profits to fund them.

My main reason is quite simple. You donâ€™t want all you eggs in one basket. Facebook campaigns are not long-term so when all your income comes from Facebook it puts you in a very risky situation. This is due to the nature of Facebook. If your ads are targeting 1 million people it is only a matter of time until you exhaust that market. For example last month my best day was $1000 PROFIT! Thatâ€™s right, 1/5 of my months profit came from one day. When I had to take that campaign offline my revenues went down to under $400 because I did not have anything else of significant volume generating income. After that my next most profitable campaign hit itâ€™s monthly lead cap so my revenues went down to $50.00 putting lots of stress on me as I had to get a new campaign online.

Needless to say last months experiences taught me some valuable lessons about Facebook that I would like to share with you. The most important thing any Facebook marketer must do is have multiple campaigns running at the same time. Keep in mind that on Facebook it is only a matter of time until profits margins on a campaign start to go down. Take advantage of the fact that Facebook campaigns are fairly quick and easy to set up and try to get as many running at the same time as you can.

3 Comments Already

Wade Said,

June 16th, 2008 @9:53 pm

It is a good idea to venture into different programs. I have ran some ads on facebook recently, but have been focusing more on Adwords. I have spent about $80 this month so far, but profited about $10. For going in to my second month, I am still learning a lot, and having any profit at all is a great achievement for a new Affiliate Marketer. I love reading your blog Neil because you post valuable information, keep it up!

Balend N Said,

June 18th, 2008 @2:26 am

It’s always good when you don’t rely on one specific service and I think you said it best.

“You donâ€™t want all you eggs in one basket.”

June 18th, 2008 @6:18 am

Hey Neil, when selecting a campaign, is there a bottom dollar that you look for? Like you don’t mess with anything under $2 or a set amount. I mean cost per click could be .15-.50cents if not more. if it was a $2 campaign, at 50cents per click, would be you would have to have a 25% conversion rate to break even right? 1 out of every 4 people would have to convert? Decent offers with under .25 cents is rare. I can get some keywords at about 15-20 cents on yahoo, but some are 30-80cents.

Next time I will invite you when we hold a contest I was going to with the one we are running, but I wasn’t in charge of it and it was my first contest.