Like nearly everyone who has ever advertised on Facebook I have tried my luck with dating. I could never get a decent CTR and all my dating campaigns were total flops. That’s until I decided to try niche dating. About two weeks ago I started to promote true.com gay dating because at that time you could not choose what sex your audience was interested in so I figured not many people would bother trying to target gay men.
How did I target my audience to get lots of gay males? At first I tried to do geographic targeting. I made my gay ad show to all males who lived in
I put a few ads together with different pictures, text, and targeting. When it was all said and done my top ad turned out to be this one:

I had that exact ad for people in the
Facebook Spend:

Revenues from top network CX Digital:

So why did I stop this ad? Simple… I was direct linking and CX Digital changed the payout from $3.25 to $2.65. Since I was direct linking I could not change my network and with the new CPA my ROI was taking a hit. I didn’t bother resubmitting ads sending traffic to a network that still paid 3.50 because my target audience was getting exhausted and I have some other more profitable stuff to work on so didn’t want to spend the time thinking up some new keywords.




7 Comments until now.
You have some real unique approaches to affiliate marketing. Your facebook screenshot shows you spent $995? That would freak me out putting that much money on the chopping block. Maybe you could teach me the ropes. I have thought about trying marketing on ebay. Maybe some tips?
Glad to see it worked out for you. I just started dipping my toes into Facebook Ads. You’ve given a lot of good info. That’s a good keyword list…Really got me thinking about some potential offers.
Thanks.
[...] in mind that direct linking does work better for some offers. For example when I was promoting true gay dating I did much better without a landing page. With that said I would highly recommends testing all [...]
Great blog Neil! This is my first time here but I will certainly be back.
Thank you.
Marko
Thanks for sharing. Thats the first real example of a Facebook campain I’ve seen.
I resumed t his campaign and it is still profitable
makes $20-$30 bucks profit/day
Wow Neil, how’d you get that ad approved? I’ve heard they’re real sticklers when it comes to getting ads approved. Especially dating.
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