A Successful Campaign Revealed!

Like nearly everyone who has ever advertised on Facebook I have tried my luck with dating. I could never get a decent CTR and all my dating campaigns were total flops. That’s until I decided to try niche dating. About two weeks ago I started to promote true.com gay dating because at that time you could not choose what sex your audience was interested in so I figured not many people would bother trying to target gay men.

How did I target my audience to get lots of gay males? At first I tried to do geographic targeting. I made my gay ad show to all males who lived in California. Guess what? Facebook Admins disapproved this ad because my targeting was not appropriate. That kind of sucked because statistically California has the highest gay population in the USA. Time to resort to stereotypes… I have a few friends that are gay so I looked at their profiles and I found some trends within their interests by doing some Facebook stalking. After a while I had a nice list of keywords to target gay men.

I put a few ads together with different pictures, text, and targeting. When it was all said and done my top ad turned out to be this one:

I had that exact ad for people in the USA as well.

Now for the fun part. Let’s look at how the ad did. This campaign was not making any serious cash but hey it was brining in $50-$75 bucks a day profit when it was running.

Facebook Spend:

Revenues from top network CX Digital:

I also had $100 revenues from azoogle and another $50 from COPEAC

Total profit after for 10days: Around $650.00

So why did I stop this ad? Simple… I was direct linking and CX Digital changed the payout from $3.25 to $2.65. Since I was direct linking I could not change my network and with the new CPA my ROI was taking a hit. I didn’t bother resubmitting ads sending traffic to a network that still paid 3.50 because my target audience was getting exhausted and I have some other more profitable stuff to work on so didn’t want to spend the time thinking up some new keywords.