Most ads I see on Facebookare direct linking to affiliate offers. After all… why not? Facebook allows you to do it plus it’s quick, easy, and often very profitable but is it really the best way? In my experiance it is not!
I have been working on a new campaign over the last few days and [...]

I like Facebook because everything about it is remarkably quick and simple compared to advertising on Search Engines. This includes setting up tracking. All we need to do is track the performance of different ads. We don’t need to worry about hundreds or thousands of keywords and things of that nature.
 
There is probably a better [...]

Two weeks ago I showed you a sneaky trick I use to make highly targeted keyword lists for my Facebook Social Ads but a topic I did not mention was how to choose demographics.
The best way to illustrate this is with an example. Let’s say we want to advertise the PosterPass.com offer from CX Digital [...]

Today I’m going to share how I like to approach Facebook campaigns by showing you a real example of an offer I was playing around with.
Picking the offer: When picking offers to run on Facebook it is important to try and think “facebookish”. What I mean by this is that you want to look for [...]

A constant struggle for anyone who uses Facebook social ads is that for most niches the traffic just does not last! For example If I am marketing yoga mats there is only so many people with yoga in their interests that after a few days my CTR will start to go down until eventually I [...]